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Growth Marketing Manager

Zagreb, Croatia (Hybrid)

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Not just running ads. Building a market. 

Who are we?

Kompare.hr is the largest independent digital platform in the Adria region, serving over 200,000 users and facilitating more than 600,000 contracted services across insurance, telecommunications, and loan brokerage. Founded in 2012, we've built partnerships with all leading national telecom operators, insurance companies, and banks and we're expanding into new markets.

Join our team and help shape how customers across multiple markets discover and choose better financial services.

Who are we looking for?

We're looking for a Growth Marketing Manager who owns the full digital marketing funnel from paid acquisition and performance campaigns to SEO, content, and conversion optimization with one clear goal: generating quality leads for our sales teams across markets.

This is a role for someone with enough experience to hit the ground running, and enough ambition to want more than just executing a plan someone else built. You're curious about how things work end-to-end, you move fast, and you get energy from seeing your work translate directly into business results. You don't need a fully built playbook — you'd rather write one. And when something isn't working, you're already three hypotheses deep on why.

You have:

  • Proven experience in digital marketing, performance marketing, or growth - with a strong focus on lead generation and paid acquisition

  • Hands-on experience running paid campaigns across Google, Meta, and other relevant channels

  • Solid understanding of SEO, content strategy, and how organic and paid work together to drive acquisition

  • Hands-on experience with web setup, landing page optimization, and conversion rate improvement

  • Hands-on experience setting up and maintaining tracking infrastructure (GA4, GTM, UTM taxonomy, conversion events) not just reading dashboards but building what feeds them

  • Solid understanding of cross-channel attribution: how to reconcile paid, organic, direct, and email traffic, and how to spot when something is misconfigured rather than just underperforming

  • Strong strategic thinking - you can connect the dots across channels and define an approach, not just execute tasks

  • Ability to manage multiple campaigns and markets simultaneously - organized, autonomous, and proactive

  • Comfortable working in agile, cross-functional environments alongside product, sales, and content teams

  • Background in insurance, fintech, or financial services is a strong plus

  • Slovenian language knowledge is a great plus

What You'll Do:

  • Plan, execute, and optimize paid performance campaigns (Google Ads, Meta, display, remarketing) focused on lead generation for sales teams

  • Own the full acquisition funnel - from ad creative and copy to landing page performance and lead quality

  • Own tracking setup and maintenance across all markets: GA4 event configuration, GTM container management, UTM governance, and conversion tracking for all active channels

  • Build and maintain campaign reporting and attribution: connect ad spend to lead quality, identify attribution gaps, and keep measurement accurate as campaigns and markets evolve

  • Collaborate with product and web teams to optimize landing pages and UX flows that convert

  • Conduct market and competitor research to identify growth opportunities across international markets

  • Work closely with sales to understand lead quality feedback and continuously improve targeting and messaging

  • Build campaign infrastructure for new markets as we expand

What We Offer:

  • Growth and impact: Join a company growing at over 50% annually. You'll have a direct hand in expanding into new markets, with visibility from day one and clear opportunities for professional growth, development, and career progression as the company scales.

  • Real ownership — Direct collaboration with the CPMO. You won't be executing someone else's plan - you'll help build it.

  • Kompare culture: A dynamic team where ownership, continuous learning, and cross-department collaboration are the norm not the exception. Direct collaboration with the CPMO from day one, real ownership.

  • Collaborative environment: Work alongside 350+ professionals across Croatia and Slovenia.

  • Salary: Your compensation directly reflects your contribution and the impact you create.

Other perks:

  • Multisport or PassSport card

  • Additional contribution to a voluntary pension fund

  • Supplementary health insurance in period of 2 years.

  • 10 extra days of leave for loyalty after 3 years with our team. 

  • Insurance voucher


Growth Marketing Manager

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Growth Marketing Manager

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